Tradeshow Bytes

As top creative services provider to the Printing and Graphic Arts manufacturing industry, Beamond Creative, LLC was invited to attend the Graph Expo 2007 tradeshow held in Chicago, IL. This year the show took place September 9 – 12, 2007 at the McCormick Center.

Several months before the show exhibiting dates, print designers at Beamond Creative were busy working on a range of pre-show and on-booth marketing initiatives. This year several manufacturers benefited from the graphic arts industry-focused marketing communications company. Projects included: Online flash TV commercials for exhibitors’ “high-impact virtual booths”, utilized to draw maximum pre-show traffic to their web site and prepare prospects customers for the show; Logo design for booth display signage and promotional items for plate register and automation equipment manufacturers; and lastly a total of seven show production jobs to be run on print finishing equipment live at the show. Equipment demonstrated here included, folding and gluing machinery and foil stamping and embossing presses.

“Timing was tight for the logo creation project for our sister company. As always, these kind of projects are needed ‘yesterday’. The team at Beamond Creative pulled it off and surprised us with their quality and attentiveness to this time sensitive project”
- Katharina Gruber, Marketing Manager, NELA

Also at the show were graphic arts giants, Adobe, Quark, Pantone and Heidelberg.

Overall the show was “buzzing”, an increase in booth traffic generated more leads than in recent years, now it is up to the post-show sales teams to produce fruit from the seeds that were planted at the show.

Twin Cities marketing and communications firm, Beamond Creative, LLC www.beamondcreative.com has been solving client communication needs since 1997. Although, primarily a national company, Beamond Creative has established clientele across the globe and found its home within the Legal, Staffing/Recruiting and Printing & Packaging industries. Clients include, University of Minnesota Law School, The Arthur Group and Brandtjen & Kluge, Inc. In addition to these specialties, Beamond Creative has successfully marketed crafting, retail and executive rental businesses. Our ability to adapt to almost any industry has expanded the service level to all of our clients.

info@beamondcreative.com