Why Blog?

Unless you have been asleep for the past several years, you will undoubtably have heard the term “blogging”.

Blogger.com being the favorite (free) provider and owned by google. Blogs that are updated often, and contain information pertaining to your product and industry will help your search ranking and increase your visibility on the web. I have proven this fact myself that sometimes blogs that I have contributed to have appeared higher in search rankings than the companies own web site.

A few advantages of the BLOG:

1. Subscription feature, web users can subscribe to be notified by email as the blog is updated
2. Video and photo posting
3. Images can be posted as easily as sending and image by email to a specified blogger email address
4. Increased visibility on the web that will help boost search rankings
5. Multiple users can be given permission to add posts
6. All comments (made by web users) are not posted until approved by the administrator
7. Drive traffic to our web site and/or email/phone contacts
8. Informal format allows for quick updates and less time needed to write the content
9. You can very easily add a (non-competitor) advertising plug-in to generate additional revenue (once we have a good flow of traffic)

So the question being… Do you currently blog? or would you be open to contributing small pieces occassionally to a blog? To have several people posting on your blog helps improve credibility and build a user community that will extend far beyond internal staff as it becomes more established.

Examples of the types of additional posts that you could add to your blog are:

“Today I visited with a customer of ours in Minneapolis, MN. They have 5 of our presses. I was reminded again of the quality craftsmanship of our products as well as the precision foil stamping work that our machinery produces. Today in the shop, the presses ran greeting cards in a variety of configurations and combo die formats.”

“We just got done with our first day at Drupa and our booth proved to be a honey hole! There was GREAT interest in our booth. There’s a video below to show you how these work.”

“Today we started to work on rebuilding a press, the press was originally manufactured in 1995. By the time we are done with it, you will not be able to distinguish it from a new press. Rebuilt presses really are a bargain machine, you sacrifice nothing when buying a rebuilt press from us. Contact us today and ask us about our rebuild program.”

If you’d like assistance setting up and customizing your own blog, drop us a line at info@beamondcreative.com and we can talk your project over in detail.