What to ask a digital sales person

I recently answered a question on LinkedIn regarding this subject. Based on my recent experiences I felt that I had adequate information to answer this effectively. Time and again, I receive calls from online sales divisions wanting me to advertise on their site or email blasts, be it banner ads, text links etc. Many times they cannot answer my questions that, in my opinion are required information when making a decision to buy.

Questions like:

“Can i track my click throughs?”

“What are the average click throughs for this banner ad placement?”

“What are the estimated clicks i can expect to receive based on comparable industry advertisers”.

It really is amazing to know that a lot of people selling banner ads or email blast ads, do not know the answers to these questions. This leaves little hope as to the rest of the support and success of signing with them. Without answers to questions like these, you cannot fairly determine the value of advertising with them.

Connect with me on LinkedIn at http://www.linkedin.com/in/sbeamond

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