Search Engine Optimization (SEO) Strategy
About: What is Search Engine Optimization (SEO)?
The ultimate goal of every web site is to attract visitors in the effort to showcase a product, generate interest and ultimately sell a product or service. This maybe directly through an online shopping portal or indirectly via a lead generated from the web site. Either way, the goal is to use the site as a sales tool. What value is that if nobody is looking at your site?
With 10’s of billions of web sites currently on the internet “How do you make your web site visible?”. The answer is by employing Search Engine Optimization (SEO) techniques to help lift your web sites ranking. This means, to place your site higher than other related web sites for web searches on your type of product or services.
Strategy: How do I Make My Website Visible to Search Engines?
Unfortunately there is no straightforward answer to this question. There is no “magic” formula that can be applied to your site to make you come out on top of the search results page. If there were such a formula, the person who conjured up the methodology would be a worldwide known “magician” and VERY rich. Instead we have to focus on what we do know about Google and other search engines and the protocol they use (called an algorithm) to prioritize one web site over another for specific keywords and terms. As we learn about these algorithms we can start to apply them to web sites and monitor the results for effectiveness. Many businesses are set on wanting to achieve number one placement in search engine results, not realizing that there are literally hundreds of variables that have to be considered and implemented in the “correct” priority order that the search engine specifies to have a chance at meeting this high goal. In other words, it is impossible to make that guarantee. Note, be wary of any company that claims to get you number one placement on Google. They are making a guarantee that he cannot follow through on and will probably take your money and disappear.
Strategy: On-site and Off-site SEO
There are two main categories within the SEO world “Onsite” and “Offsite” SEO. Lets talk about Onsite a little.
Onsite SEO refers to optimization techniques that are applied directly to your web site. Some examples include: head tags, meta descriptions, CSS coding, and keyword integration. It is important to make sure that the basics are covered here first, since this is where your visitors will be directed to and your sites relevancy to keywords and search terms are Google’s high priority. Look at it this way, Google as high street store obviously wants its customers to be happy with its service. For this reason, Google will want to make sure that the search results it presents to its customers are the most relevant to the keywords entered into the search box. Here’s an example: Lets say your company sells clothing, men’s, women’s, children’s and baby clothing. Although you sell clothes for both genders and different ages, your forte is the women’s division as you carry designer brands that are popular with today’s fashion trends. You have several competitors that you would like to appear above in search results for “women’s clothing”. However, your competitors ONLY sell women’s clothing, and a lot of it. Which site do you think Google will see as more relevant to the term “women’s clothing”?? Of course it is the site that only sells women’s clothing. Yours, while containing many ladies items, becomes somewhat neutralized by the fact that there is a lot of other items that would fit into other categories than the search term in question, like “men’s clothing” or “babies clothing”.
The second SEO category is “off site” SEO. This term refers to optimizing yourself on web sites that are not owned or controlled by you. Google looks at the number of web sites that link to yours as a key factor in ranking your site. These types of links are called “backlinks”. The reason for the importance here placed by Google is that you cannot generally control the content of other companies’ web sites, therefore you cannot easily put your web link all over the net. Instead the web site owner has to be willing to put your link on their site, they are only going to list your URL if they like or approve of you. It works like a referral, you are not likely to refer your kitchen remodeller to a friend if you think they did a bad job on your own kitchen are you? To take this practice one step further, Google will look at your web site more favorably if your link appears on an already highly reputable web site. As easy way to get your link on another site is to create yourself a FaceBook business page and list it there. But what if you write an article that gets published on the New York Times official web site? The difference is huge. Our focus for offsite SEO is to achieve a large quantity of backlinks to your site with as many as possible being a part of existing reputable sites. Although backlinks play a big part in offsite SEO, they are not the only practice that make up this SEO category. Creating profiles optimized with your chosen keywords on other sites, as well as additional techniques are also valuable pieces of the puzzle.
Strategy: Our Approach
So then, although our SEO techniques will help increase your search engine ranking for your identified keywords, a guaranteed number one search results placement, as previously described, is not an achievable goal. Instead, our approach is to work in terms of increasing traffic to your web site and employing multiple SEO techniques to achieve this goal. We start by focusing on those SEO techniques that we have found to be most important factors to top search engines. In particular we focus on Google, as it is the most popular search engine on the internet today.
To help you understand here’s an example scenario. Say you have 2,500 unique visits to your site each month. From those visits you manage to convert 2% into leads, either by information request through the web site or emails, phone calls etc. Of those 50 leads, 5 convert into a sale. Maybe your product is several thousand dollars.
Now, you hire us to increase your traffic. You retain us to double your monthly visitors to 5,000. It would be fair to say that this will in turn double your lead quantity, correct? So you may get 100 leads and 10 sales. The question becomes, will the increased profit from the doubled sales justify the cost of the SEO to double you traffic? I’m sure that the answer would be yes.
Conclusion
With billions and billions of web sites currently on the internet (and growing rapidly by the day), SEO is needed by every business who’s goal is to sell or generate leads through their web site. There are many, many variables and techniques that can be applied on and off your web site to help increase search engine visibility. Our past experiences and expertise can be applied here to focus on those techniques which are most relevant and important to the Google search engine. Our techniques will guarantee a lift in your search ranking, however, specific search result placement guarantees cannot be made BY ANYONE.
Let us increase your search ranking and watch your sales rise.
Contact us today!
5 Responses to “Search Engine Optimization (SEO) Strategy”
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Hi
we are in the process of developing a vortal and would like to know your cost for SEO pls mail us more about your company and client details
thank you
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srinivasan
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