How is your company’s media strategy being affected by the current economic downturn?

Now more than ever, in this economic climate one needs to take a close look at where their advertising dollars are being spent and analyze if this is the best option for right now. My general thoughts on the topic would be to reduce print advertising, not eliminate but scale back. for example, if you have a full page ad in a publication, scale back to a 1/2 or 1/4 page ad. It is important to keep a presence in print. Take the savings and invest into online marketing or advertising. Google AdWords would be a good platform for this, the advantages with online advertising are huge, the main benefits include:

1. Real time detailed tracking
2. On the fly adjustment, tweaking
3. Split testing between ads and keywords
4. Simple ROI metrics

Once you have established a series of ads and keywords and started to see results, assess again if the print advertising should be cut back further to make room for more online advertising.

Ask us about structuring and implementing your online or offline advertising strategies, (612) 6695985.

One Response to “How is your company’s media strategy being affected by the current economic downturn?”

1. Lauren Jerich says:

   June 18, 2010 at 9:09 pm

   I use Mass-Follow.com to submit my articles to like 400 places