Today, the simple ability to upload videos to the web has created an influx of online video activity that has reached extreme proportions. This trend has been led by YouTube, Vimeo and other online channels. So now you have uploaded some video content to one of these networks and you want to show off your [...]

Everyday, I come across websites loaded with images making the website look great. Bright colors and photos quickly draw visitors’ attention as they skim the text and jump to the images.  In some instances I come across a site that uses a fancy font that is likely not installed on every web users machine. To [...]

We just placed an ad on an iPhone app for a client and found the process relatively simple. Mobile advertising is still in its early stages and so I have found this to be limiting in certain areas such as metrics and animated graphic etc. Of course, being an Apple device, flash [...]

One of the key benefits of the online advertising world is that you are enabled complete tracking of your ad campaigns in real-time (or almost real-time). You can find out what is or is not working and make changes instantly. Generally, you can see which sites clicks are coming from and if they convert or [...]

I came across a relatively new form of internet marketing recently. Its called “Contextual Targeting”. The concept of targeting is not new. For several years ad networks and web publishers have been using various methods of gathering web user demographic data over periods of time and then displaying ads specifically relevant to them. This form [...]

How to Prevent Your Emails from Entering the SPAM Folder
There are two key aspects of spam prevention to look at when considering email as a tool for marketing your products and services:

Server-side settings – These are configurations and options that need to be setup on the server where your email marketing messages will begin their [...]

I just had to write about this. Google has recently added an automated survey feature to the Google Docs suite. The survey is a great tool. Once you’re logged in to your Google docs account you can choose “create new” and then “form”. Here you can design your survey with a choice of theme/designs and [...]

Here’s a quick post to tell you about our new LinkedIn group for Internet Marketers and those interested in the field.
While there are many web developers, bloggers, email marketers, SEO, social media professionals etc. out there, these practices in themselves are not the solution to marketing a company, product or service on the web. Members [...]