There’s often some confusion with clients when setting up a FaceBook fan page for their business. I’ve decided to write a quick post on the questions I’m often asked surrounding this. Why do I Need a Business Fan Page? By creating a page for your business on FaceBook you have the ability to connect and [...]

While working up some ideas for a client, I put together this quick overview for a social media strategy, with the goal of engaging fans and followers and building your audience. Take from it what you will, its seems to be working for them! Generally speaking,, to retain your audience you need to have something [...]

Today, the simple ability to upload videos to the web has created an influx of online video activity that has reached extreme proportions. This trend has been led by YouTube, Vimeo and other online channels. So now you have uploaded some video content to one of these networks and you want to show off your [...]

Everyday, I come across websites loaded with images making the website look great. Bright colors and photos quickly draw visitors’ attention as they skim the text and jump to the images.  In some instances I come across a site that uses a fancy font that is likely not installed on every web users machine. To [...]

We just placed an ad on an iPhone app for a client and found the process relatively simple. Mobile advertising is still in its early stages and so I have found this to be limiting in certain areas such as metrics and animated graphic etc. Of course, being an Apple device, flash is not an [...]

One of the key benefits of the online advertising world is that you are enabled complete tracking of your ad campaigns in real-time (or almost real-time). You can find out what is or is not working and make changes instantly. Generally, you can see which sites clicks are coming from and if they convert or [...]

I came across a relatively new form of internet marketing recently. Its called “Contextual Targeting”. The concept of targeting is not new. For several years ad networks and web publishers have been using various methods of gathering web user demographic data over periods of time and then displaying ads specifically relevant to them. This form [...]

How to Prevent Your Emails from Entering the SPAM Folder There are two key aspects of spam prevention to look at when considering email as a tool for marketing your products and services: Server-side settings – These are configurations and options that need to be setup on the server where your email marketing messages will [...]