Although sweepstakes do bring in a large amount of non relative “fans”, there are for sure amongst those, fans that are relative and may not have heard about your company before, OR, they may have heard about you but not understood your business. Once you’ve captured this new audience, now your focus becomes one of [...]

ROI has go to be the biggest hurdle when entering into a social media platform. Social Media is also very hard to measure, a lot of the discussions etc that may revolve around your business are not necessarily going to convert via a click. My solution has been to track, tag and monitor wherever possible. [...]

It’s got to be Hootsuite. It was awesome to learn that the agency who created this tool, first developed it for internal purposes then realized it was actually a great tool that other could get some mileage out of, and so went public. What my video take on Hootsuite.

I think branding is still important, but I think, especially for smaller mom and pops, that the focus is moving more toward the “personal branding” angle. With social media being worked into every nook and cranny of our business world, people are relating more to individuals than a brand name. For a “mom and pop [...]

Michael Surkan of Pomp & Surkanstance hosts a regular podcast show featured on his blog called, “Entrepreneurs Northwest”. I was asked to participate in an interview surrounding SEO. From the blog: Sam Beamond explains how to create a winning search engine optimization (SEO) strategy that will help increase your search rank. Websites should be built [...]

We’re on board with Social Media. Creating a presence online that can be used to engage with current and future customers is a huge area of business marketing that needs to be utilized, especially since the majority of social media marketing is free. Last year, I grew a FaceBook fan page for a client from [...]

The answer to this depends on a lot of variables, what kinds of things are posted on the personal accounts? What type of business/industry is the company? etc etc. Generally, I would advise to have one account on each platform, BUT, if you’re posting things that you wouldn’t want your customers/clients to see, I would [...]

Of course. Social media is where you can learn your competitors short comings as well as victories and then react to them. I have various Twilerts (twilert.com) set up that monitor Twitter for mentions, I can then jump in and respond to bad experiences etc. Google Alerts is another one for sure, then I manually [...]