Google Analytics is a great (and free) tool for measuring website metrics. You won’t find a better tool out there that won’t charge you a fee for their services. I’ve written this post as a resource for clients and non clients alike, to provide the basics of navigating Google Analytics and getting the most out [...]

Over the past couple of months, i’ve taken a fresh look at my blog. I’ve decided to be more consistent with my posts and experiment with a few features and updates, to get a feel for how I might begin to make some money from my efforts. I’ve taken some practical tips from Darren Rowse [...]

I follow many people all over the web each for a different reason, generally the people I follow have similar interests to myself or work in a similar industry or subject area to me. It occurred to me that my readers might like to learn why I follow certain people in kind of a “review” [...]

Wonder Wheel Tool Summary I’m sure you are aware by now that Google’s enterprise extends far beyond that of a traditional search engine. The tool that I would like to talk about today is the “Wonder Wheel”. A glamorous name for a fun tool that can be accessed via the search engine. Essentially, the “Wonder [...]

You may have noticed a banner ad floating around blog posts on this site of late, promoting a new eBook that I’ve have just launched. The book talks about the fundamentals of Search Engine Optimization and is a comprehensive guide to my successful SEO Strategy that I have implemented for several clients. Why Did I [...]

I think branding is still important, but I think, especially for smaller mom and pops, that the focus is moving more toward the “personal branding” angle. With social media being worked into every nook and cranny of our business world, people are relating more to individuals than a brand name. For a “mom and pop [...]

We’re on board with Social Media. Creating a presence online that can be used to engage with current and future customers is a huge area of business marketing that needs to be utilized, especially since the majority of social media marketing is free. Last year, I grew a FaceBook fan page for a client from [...]

Of course. Social media is where you can learn your competitors short comings as well as victories and then react to them. I have various Twilerts (twilert.com) set up that monitor Twitter for mentions, I can then jump in and respond to bad experiences etc. Google Alerts is another one for sure, then I manually [...]