Everyday, I come across websites loaded with images making the website look great. Bright colors and photos quickly draw visitors’ attention as they skim the text and jump to the images.  In some instances I come across a site that uses a fancy font that is likely not installed on every web users machine. To [...]

We just placed an ad on an iPhone app for a client and found the process relatively simple. Mobile advertising is still in its early stages and so I have found this to be limiting in certain areas such as metrics and animated graphic etc. Of course, being an Apple device, flash is not an [...]

One of the key benefits of the online advertising world is that you are enabled complete tracking of your ad campaigns in real-time (or almost real-time). You can find out what is or is not working and make changes instantly. Generally, you can see which sites clicks are coming from and if they convert or [...]

I came across a relatively new form of internet marketing recently. Its called “Contextual Targeting”. The concept of targeting is not new. For several years ad networks and web publishers have been using various methods of gathering web user demographic data over periods of time and then displaying ads specifically relevant to them. This form [...]

How to Prevent Your Emails from Entering the SPAM Folder There are two key aspects of spam prevention to look at when considering email as a tool for marketing your products and services: Server-side settings – These are configurations and options that need to be setup on the server where your email marketing messages will [...]

I just had to write about this. Google has recently added an automated survey feature to the Google Docs suite. The survey is a great tool. Once you’re logged in to your Google docs account you can choose “create new” and then “form”. Here you can design your survey with a choice of theme/designs and [...]

Here’s a quick post to tell you about our new LinkedIn group for Internet Marketers and those interested in the field. While there are many web developers, bloggers, email marketers, SEO, social media professionals etc. out there, these practices in themselves are not the solution to marketing a company, product or service on the web. [...]

There are many options available today for those who wish to dive into the world email marketing with regards to packages. To determine the best fit for you you should first look at the frequency of that you will be sending your newsletters AND number of recipients on the list. You can then figure out [...]