This is my first ever “guest post”. I’ve known this guest poster for a number of years, during which time he’s developed quite a niche for himself in the realm of podcasting. We actually first met during a podcast he recorded of myself on the subject of SEO. You can listen to that podcast here. [...]

I follow many people all over the web each for a different reason, generally the people I follow have similar interests to myself or work in a similar industry or subject area to me. It occurred to me that my readers might like to learn why I follow certain people in kind of a “review” [...]

Recently, I had the pleasure of being included in a web radio show. I was asked to present to an audience of authors on how to market their books using the internet. The subject is broad and there is much to cover in the 45 minute slot that I had, so I employed the tactic [...]

Although sweepstakes do bring in a large amount of non relative “fans”, there are for sure amongst those, fans that are relative and may not have heard about your company before, OR, they may have heard about you but not understood your business. Once you’ve captured this new audience, now your focus becomes one of [...]

ROI has go to be the biggest hurdle when entering into a social media platform. Social Media is also very hard to measure, a lot of the discussions etc that may revolve around your business are not necessarily going to convert via a click. My solution has been to track, tag and monitor wherever possible. [...]

It’s got to be Hootsuite. It was awesome to learn that the agency who created this tool, first developed it for internal purposes then realized it was actually a great tool that other could get some mileage out of, and so went public. What my video take on Hootsuite.

We’re on board with Social Media. Creating a presence online that can be used to engage with current and future customers is a huge area of business marketing that needs to be utilized, especially since the majority of social media marketing is free. Last year, I grew a FaceBook fan page for a client from [...]

The answer to this depends on a lot of variables, what kinds of things are posted on the personal accounts? What type of business/industry is the company? etc etc. Generally, I would advise to have one account on each platform, BUT, if you’re posting things that you wouldn’t want your customers/clients to see, I would [...]