Recently, I had the pleasure of being included in a web radio show. I was asked to present to an audience of authors on how to market their books using the internet. The subject is broad and there is much to cover in the 45 minute slot that I had, so I employed the tactic [...]

Although sweepstakes do bring in a large amount of non relative “fans”, there are for sure amongst those, fans that are relative and may not have heard about your company before, OR, they may have heard about you but not understood your business. Once you’ve captured this new audience, now your focus becomes one of [...]

It’s got to be Hootsuite. It was awesome to learn that the agency who created this tool, first developed it for internal purposes then realized it was actually a great tool that other could get some mileage out of, and so went public. What my video take on Hootsuite.

We’re on board with Social Media. Creating a presence online that can be used to engage with current and future customers is a huge area of business marketing that needs to be utilized, especially since the majority of social media marketing is free. Last year, I grew a FaceBook fan page for a client from [...]

The answer to this depends on a lot of variables, what kinds of things are posted on the personal accounts? What type of business/industry is the company? etc etc. Generally, I would advise to have one account on each platform, BUT, if you’re posting things that you wouldn’t want your customers/clients to see, I would [...]

Of course. Social media is where you can learn your competitors short comings as well as victories and then react to them. I have various Twilerts (twilert.com) set up that monitor Twitter for mentions, I can then jump in and respond to bad experiences etc. Google Alerts is another one for sure, then I manually [...]

I usually do most of my reading and learning online, via blogs and other informative sites. Occasionally though, I do take a moment to read something in traditional format. When Crush It was handed to me to take a look, I was quickly drawn in to the writing style an finished it soon after. Gary [...]

An intro to a great free tool called Hootsuite.com for managing multiple social media accounts and scheduling posts. Quick, easy and reliable!