Today, the simple ability to upload videos to the web has created an influx of online video activity that has reached extreme proportions. This trend has been led by YouTube, Vimeo and other online channels. So now you have uploaded some video content to one of these networks and you want to show off your [...]

Everyday, I come across websites loaded with images making the website look great. Bright colors and photos quickly draw visitors’ attention as they skim the text and jump to the images.  In some instances I come across a site that uses a fancy font that is likely not installed on every web users machine. To [...]

One of the key benefits of the online advertising world is that you are enabled complete tracking of your ad campaigns in real-time (or almost real-time). You can find out what is or is not working and make changes instantly. Generally, you can see which sites clicks are coming from and if they convert or [...]

I came across a relatively new form of internet marketing recently. Its called “Contextual Targeting”. The concept of targeting is not new. For several years ad networks and web publishers have been using various methods of gathering web user demographic data over periods of time and then displaying ads specifically relevant to them. This form [...]

Here’s a quick post to tell you about our new LinkedIn group for Internet Marketers and those interested in the field.
While there are many web developers, bloggers, email marketers, SEO, social media professionals etc. out there, these practices in themselves are not the solution to marketing a company, product or service on the web. Members [...]

We are all familiar with the term “Blogging”. By now there are millions of Blogs online covering all matter of subjects and industries. If you can think it, there is probably a Blog about it.
Blogging has become so popular…
It now extends far beyond the “online diary of my cat”, and into the business world. Blogging [...]

About: What is Search Engine Optimization (SEO)?
The ultimate goal of every web site is to attract visitors in the effort to showcase a product, generate interest and ultimately sell a product or service. This maybe directly through an online shopping portal or indirectly via a lead generated from the web site. Either way, the goal is to [...]

Today, web sites can be created with many different types of software applications, each providing pros and cons (in some instances only cons) for the features integrated into the software. These determine the complexity of the web site you are able, (with the appropriate skills) to create. Unless you are a computer whiz or have [...]