Whether you like it or not, it is likely that there will come a time in your internet marketing career where you will need to use the File Transfer Protocol (FTP) to transfer files from your computer to a web server. Unless you are fortunate enough to have a web developer on stand by for [...]

Google Analytics is a great (and free) tool for measuring website metrics. You won’t find a better tool out there that won’t charge you a fee for their services. I’ve written this post as a resource for clients and non clients alike, to provide the basics of navigating Google Analytics and getting the most out [...]

Recently, I had the pleasure of being included in a web radio show. I was asked to present to an audience of authors on how to market their books using the internet. The subject is broad and there is much to cover in the 45 minute slot that I had, so I employed the tactic [...]

This post begins a new type of article brief for my blog called “Q&A”. These posts pose a question on a relative topic to which I will answer. If you have anything to add to these posts or further questions, feel free to ask them in the comments box below. Thanks! How Do I Obtain [...]

YouTube Video A favicon is a quick addition to your website that will do wonders for improving your brand image online. Learn more about what they are and how to implement one on your site, in this clip. Follow me on Twitter @beamondcreative or contact us about your next Internet marketing project.

Today, the simple ability to upload videos to the web has created an influx of online video activity that has reached extreme proportions. This trend has been led by YouTube, Vimeo and other online channels. So now you have uploaded some video content to one of these networks and you want to show off your [...]

Everyday, I come across websites loaded with images making the website look great. Bright colors and photos quickly draw visitors’ attention as they skim the text and jump to the images.  In some instances I come across a site that uses a fancy font that is likely not installed on every web users machine. To [...]

One of the key benefits of the online advertising world is that you are enabled complete tracking of your ad campaigns in real-time (or almost real-time). You can find out what is or is not working and make changes instantly. Generally, you can see which sites clicks are coming from and if they convert or [...]