Internet Marketing: Web Design, SEO, eNewsletters – Kluge

Website design for print manufacturer

Company: Brandtjen & Kluge, Inc.

Industry: Printing and packaging (manufacturer)

Their problem: Little to no previous marketing activity. A company with 90 years of history needed to step into the 21^st century.

Our solution: Website design, SEO, eNewsletter, content writing, Google AdWords, banner ad design, social media, online video, flash design

Summary: Over the course of five years, we developed an extensive internet marketing package for our client. This involved, but not limited to, an expansive corporate website, search engine optimization (SEO), enewsletter marketing platform, wrote content for over 80 press releases, tips and other news items. We created an online video library of 100 product video demonstrations and virtual booth flash commercials. We integrated social media, animated flash banner advertising; Google Adwords program as well as multiple offline advertising and brochure development strategies. A few success highlights are:

Redesigned Corporate Website

As well as redesigning Kluge’s corporate website, we utilized eNewsletters, blog, social media and SEO to quadruple web traffic and lead flow within the one year, tripled that number in the following 4 years. See: http://www.kluge.biz/

eNewsletter Design

Search Engine Optimization (SEO)

Gained 1st page Google search ranking for a manufacturer on a several keywords including three No.2 placements. Read complete details and metrics

Online Video Marketing

To help explain the benefits and advantages of the Kluge folder gluer product line over competitors equipment we developed an online video animation. The video also served as an introduction to the folder gluer orientated website. We conceived the idea, scripted the storyboard, created the “props”, setup and video taped the piece. Take a look below at the result.

Growth Initiatives and Customer Retention

Conceived and designed an online “Client Profiles” program to promote customers on the website. Through this program customer retention was increased through cost free exposure and drove new customers to the site using genuine client success stories. See: http://www.kluge.biz/index.php?page=news-archive&category=Client%20Profiles

Flash Design

Created flash demonstration of unique equipment in action. A hard to explain process, the animated presentation accurately illustrated the unique process of the blanking equipment. The presentation was utilized in multiple platforms: Website; leave behind sales CD ROM and Tradeshow LCD display (see below).

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