Brandtjen & Kluge (Kluge) has been in business for 90 years. The company was established to manufacture printing presses. In the late 80’s they purchased a line of folding and gluing equipment. The problem has become that industry buyers are not yet familiar with the fact that Kluge makes folder gluer equipment, and are often not on the list of suppliers when buyers are making a purchasing decision. Our goal was to use SEO to bring relative traffic to their website and generate lead flow for this product line.
We developed and implemented a custom onsite and offsite SEO and internet marketing strategy to educate the industry on the existance of Kluge’s folder gluer product line. While at the same time funnel lead flow to their headquarters.
After continual development and implementation of the strategy, Kluge has measured the following results:
|
Keyword/Phrase |
Google rank before SEO |
Google rank after SEO |
| pocket folder gluer | Not in top 50 | 2 |
| pocket folder gluers | Not in top 50 | 2 |
| folder gluers | Not in top 50 | 2 |
| folder gluer | Not in top 50 | 21 |
| folding and gluing equipment | Not in top 50 | 4 & 8 |
| folder gluer equipment | Not in top 50 | 24 |
With these search rank results, Kluge experienced a 1500% increase in web traffic and a lead flow increase of more than 400%.
Ask us today for your custom SEO Strategy and Internet Marketing Report with implementation pricing.